In long past, some people branded Pagudpud, the famous beach town of Ilocos Norte, as Boracay of the North, because of its wide and long shoreline and its pristine white sand. Almost all write ups and promotional materials sold Pagudpud that way.
Many Ilocanos were thrilled with Pagudpud’s association with the more popular beach in the Visayas. Boracay, of course, was better known, more established, and was the place to be seen. Stargazing is also more fun in Caticlan as celebrities descend there, especially during summer.
Decades after, some still refer to Pagudpud as “Boracay of the North,” but a growing number of people are beginning not to be amused.
“Some say Pagudpud is the ‘Boracay of the North,’… But do we hear people say Boracay is the ‘Pagudpud of the South?’ Surely not,” laments Xavier Ruiz, who works with the Ilocos Norte Provincial Tourism Office. The BS Tourism cum laude graduate of Mariano Marcos State University explains that such branding is “an obvious acknowledgement that what we offer our visitors are only second best with no clear identity and are constantly clinging to more established destinations thinking it would be the best marketing strategy.” The young tourism professional says he thinks otherwise: “Our province is beautiful and astonishing.. I believe we can do better.” Ruiz’s boss, Ilocos Norte tourism head Ianree Raquel, agrees. “We always strive to give our visitors a unique taste of the North far from what they could experience in other destinations,” he says in an interview.
April Rafales, a reporter of the ABS-CBN regional station in Laoag City, shares the view of the local tourism professionals. “We cannot be a prototype of something; a place can only be its own best version, setting its own standards and offering what it can,” she says, and warns that comparing Pagudpud to other tourist spots can also set false expectations among tourists.
I share the same sentiments, dear karikna. I have been to both beaches several times, and I figured that each has its own beauty and charm. Each has its own selling points. Boracay is for bored people thirsting for excitement. Pagudpud is for the wary soul thirsting for serenity. Boracay offers an outrageous night life while Pagudpud offers intimate spaces for bonding with family and friends. It’s a choice between an overdeveloped resort and a relatively Spartan one. It’s not unlike a competition between a virgin and a hustler. Continue reading “It’s Pagudpud, NOT Boracay of the North”