NO to beauty pageants… and political invocations

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Not once, but twice!

As with the past years, at least two beauty pageants are touted as highlights of the 2009 Pamulinawen Festival. The Search for Ms. ABC (Association of Barangay Councils) was held on February 4 at the Centennial Arena while the Search for Ms. Laoag is slated on February 10 at the same venue.

More mature societies have already shunned the idea of the traditional beauty pageant. Radical feminist groups, in particular, have lambasted beauty tilts as a form of exploitation of women and the perpetuation of a patriarchal concept of human aesthetics.

For what is a beautiful person? Organizers, of course, harp on the idea that beauty comes from within, blah, blah. But the competition criteria belie this. The minimum height requirement is 5’3”. Plus, you must look good in a swimming suit and, ergo, you must have a softdrink-bottle-shaped physique.

Such pageants, of course, would claim that they promote beauty with a purpose. This is why they are known for tokenism as well, which means doing something in a highly visible manner, though with almost-zero impact. Continue reading “NO to beauty pageants… and political invocations”